Explainer Videos
Explainer videos are a powerful tool to help an organisation deliver complex messages to an audience that may have no understanding of the service they provide. I have produced a number of motion graphics films designed to tell an organisation's story in visually attractive ways, while keeping the message short so as not to exceed the viewer's attention span.
The function of the Procurement Manager
I made this animated explainer video for a global assurance company, to explain the function of the Procurement Manager to an internal audience. The client provided a script, from which I made a storyboard, then animation. It was my job to come up with ideas to tie the message to the visuals in ways that are both relatable and engaging. I managed to maintain an informal style that delivered a complex message in a memorable way. The result was also compliant with a strict corporate style.
Bookings.com
This is animated explainer video explains the bookings.com Partner Scheme to an audience of internal staff. Working as a motion graphics freelancer for a content agency, I constructed the storyboard, illustrative elements and full animation from a supplied script, while taking care to keep all visual elements on-brand.
National Protective Security Authority
I made this film in collaboration with a content agency for this government initiative. The film explains how organisations can protect their services and assets from hostile actors. I made the animation from a storyboard that the content agency had produced internally, working closely with their in-house design team.